Preishit, der

This anglicism is common on used-car lots as a label on a bargain car that we would say was "priced to sell", though buyers should treat it with particular suspicion. Der Preishit surprises many English speakers, because the last four letters suggest a rude word. However this calque of price and the German sense of hit disturbs nobody in the used-car world, which in any case has a lingo all of its own, with expressions such as mit Klima (with air-conditioning) and mit Color (equipped with tinted-glass windows). Der Preishit is capitalized, hypenated, given male gender, inflected with -s- in the genitive and pronounced with an uvular -r-.